Overview (All sessions)

Strategies for Profit Improvement and Financial Freedom

Owning your own business is challenging, but it comes with the awesome potential to build a highly valuable asset and gain your financial freedom. To do this, you must master your finances and turn your company into a highly profitable entity.

Jeffrey will guide you on which financial key indicators to manage, and how to engage your team in order to win at the game of business. He will show you the secrets that highly successful landscape entrepreneurs use to achieve a higher return-on-investment, and to ultimately gain their financial freedom.

Ficaria verna – A Newly Added Invasive Species in Michigan

Ficaria verna (Lesser celandine) is a perennial ground-covering plant native to northern Europe, newly found to be invasive in the Great Lakes region. F. verna forms a dense mat in the early spring, outcompeting native ephemeral species, many of which are already threatened. It can be identified by its small (1-4 cm), lobed leaves growing in clusters with 7-12 petaled, glossy, yellow inflorescences (2-5 cm). After blooming, F. verna forms clusters of small bulblets and tubers which spread and easily propagate if disturbed.

A Summer of Extremes: 2024 Year in Review and Turf Management Recommendations for Stressed out Turf

The year of 2024 will certainly go down as one of the most challenging turf management years in recent memory. Summer conditions could generally be described as uncomfortable. Hot, wet, humid conditions resulted in an abundance of turfgrass diseases including red thread, dollar spot, brown patch, and pythium blight.

This presentation will recap 2024 and discuss both cultural and pesticide recommendations for managing turf in less-than-ideal conditions.

Steal this: E-commerce Marketing Secrets for Brick-and-Mortar Garden Centers

Learn how to encourage repeat visits, raise your average ticket amount, and nurture customer loyalty with proven secrets from e-commerce marketing programs. You don't have to have e-commerce to grow your business while using e-comm strategies. Most of the technology is just as applicable to brick-and-mortar retail, and you might already have access to it and not realize it. There are easier ways to make more money without doing more work. This session will include real-world examples from other garden centers using these tricks. Leave with new initiatives to try this spring.

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