Katie Elzer-Peters

Katie Elzer-Peters

Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for Green Industry clients. For 15 years, she has helped Green Industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.

The Garden of Words, LLC

Steal this: E-commerce Marketing Secrets for Brick-and-Mortar Garden Centers

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Learn how to encourage repeat visits, raise your average ticket amount, and nurture customer loyalty with proven secrets from e-commerce marketing programs. You don't have to have e-commerce to grow your business while using e-comm strategies. Most of the technology is just as applicable to brick-and-mortar retail, and you might already have access to it and not realize it. There are easier ways to make more money without doing more work. This session will include real-world examples from other garden centers using these tricks. Leave with new initiatives to try this spring.

Planning and Managing Tech Jumps

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It's time for a new POS system. You need to update your website. It's time to replace the ERP. How do you intelligently choose new tech systems that work together and avoid shelling out serious cash only to find you didn't get what you were expecting? Leave this session with an understanding of where to look for new tech options, what questions to ask your in-house staff and external consultants and software sales reps, as well as the types of changes you'll need to manage when making tech jumps.