Why should you stay ahead of garden trends? It's straightforward: understanding trends allows businesses to align with consumer interests, driving sales and fostering growth. Join us for a cutting-edge session, where the spotlight will be on the latest in garden trends.
Learn how to encourage repeat visits, raise your average ticket amount, and nurture customer loyalty with proven secrets from e-commerce marketing programs. You don't have to have e-commerce to grow your business while using e-comm strategies. Most of the technology is just as applicable to brick-and-mortar retail, and you might already have access to it and not realize it. There are easier ways to make more money without doing more work. This session will include real-world examples from other garden centers using these tricks. Leave with new initiatives to try this spring.
In today's dynamic market landscape, millennials wield significant purchasing influence. Join Garden Media Group's resident millennial gardener Aubrey Olson as she unpacks the core values driving this demographic. Discover actionable insights on how Green Industry brands can effectively engage with and appeal to millennials. Leverage these strategies to ensure that your business thrives and remains at the forefront of relevance.
From the rushing waters of Niagara Falls through the turquoise shores of Lake Michigan, we are blessed to work in a community adjacent to the modern wonder that is The Great Lakes. In addition to being known for amazing boating, agriculture production, and recreation, the Great Lakes Region spans an incredibly diverse growing region with some truly amazing gardens. Explore some of Canada and America’s most impactful horticultural displays and a few hidden gems. We will explore over 20 gardens and parks that you’ll definitely want to add to your Botanical Bucket List!