Steal this: E-commerce Marketing Secrets for Brick-and-Mortar Garden Centers
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Learn how to encourage repeat visits, raise your average ticket amount, and nurture customer loyalty with proven secrets from e-commerce marketing programs. You don't have to have e-commerce to grow your business while using e-comm strategies. Most of the technology is just as applicable to brick-and-mortar retail, and you might already have access to it and not realize it. There are easier ways to make more money without doing more work. This session will include real-world examples from other garden centers using these tricks. Leave with new initiatives to try this spring.
Katie Elzer-Peters
Katie Elzer-Peters is the founder and CEO of The Garden of Words, LLC, a digital marketing firm that specializes in email marketing, web development, web strategy, and business development for Green Industry clients. For 15 years, she has helped Green Industry businesses of every size (from individuals to small, family-owned businesses and large corporations) grow and thrive in the age of technology. Katie and her team specialize in making digital marketing tools and tips accessible to everyone, regardless of background or experience.