Business, Leadership & Labor

Owning your own business is challenging, but it comes with the awesome potential to build a highly valuable asset and gain your financial freedom. To do this, you must master your finances and turn your company into a highly profitable entity.

Jeffrey will guide you on which financial key indicators to manage, and how to engage your team in order to win at the game of business. He will show you the secrets that highly successful landscape entrepreneurs use to achieve a higher return-on-investment, and to ultimately gain their financial freedom.

Join us for an insightful session tailored for leaders and HR professionals in the Green Industry who are committed to shaping the future of their organizations. Explore innovative strategies to attract, hire and nurture top talent, ensuring a sustainable pipeline of leaders for generations to come. In today's competitive landscape, hiring and retaining skilled professionals is crucial for organizational success.

We all live in a world with many challenges, both personal and professional. But who has your back through all of this? When you are working and living your best life, you have someone to bounce off ideas and help make dreams come true. Having the right “Number 2” person (also called a "second in command") at your side will help expand your thinking and raise morale. You need a second in command to help carry the weight and get more done at work.

Jeffrey will share how you can make (any) partnership flourish in order to achieve more than you ever thought possible.

In this session, participants will learn how Open Book Management and Business Transparency can be a “Game Changer” in the horticulture industry. Even among seasonal employees and employees who speak other languages, Engagement, Education, Communication, and Winning can be used as common themes to rally everyone around the same goal. If you are looking for a creative way to improve the culture and profitability of your Green Industry business, attend this session to learn practical techniques that you can implement immediately.

Unlock the secrets to seamless communication in your organization. This presentation dives into identifying and fixing common communication breakdowns that cost time, morale, and productivity. We'll explore actionable techniques for improving message clarity, choosing the right channels, and setting clear expectations around quality, quantity, and timeliness – ensuring that your teams stay aligned, informed, and motivated.

It's time for a new POS system. You need to update your website. It's time to replace the ERP. How do you intelligently choose new tech systems that work together and avoid shelling out serious cash only to find you didn't get what you were expecting? Leave this session with an understanding of where to look for new tech options, what questions to ask your in-house staff and external consultants and software sales reps, as well as the types of changes you'll need to manage when making tech jumps.

In this presentation, we will explore innovative ways for landscapers to diversify their revenue streams and tap into additional billable opportunities. As business owners and managers, you understand the importance of maximizing profits and growing your customer base. However, with increasing competition in the landscaping industry, it's becoming harder to stand out and maintain profitability. We'll discuss how you can expand your business beyond traditional landscaping services, leveraging your existing skills and resources to generate more revenue.

This session will highlight how a CRM can manage, nurture and close more clients. It will also include:

• Benefits of using a CRM in the Green Industry
• Top three best-performing landscape email subject lines
• Public Reviews and how it can impact your business
• The top 3 indicators to tell if your current marketing company is good
• Calculating your Technology Investment ROI