Free or For Fee?: Cashing in on Talking Green
Should tree care estimates generate revenue? While many arborists desire to charge for sales calls and site visits, most tree care companies are in the habit of providing “free” estimates. Many tree care professionals will invest an hour or more on a potential jobsite – identifying problems, detailing specifications, even making informal risk-tree assessment – and not charge a fee. This “free” time is wasted when it doesn’t result in a sale.
We'll look at the issues, risks and rewards of “free” versus “for-fee” estimates.