Jeffrey Ling headshot

Jeffrey Ling

Jeffrey Ling is the senior consulting arborist in Indiana and is an ISA Certified Arborist. Jeff co-owns TreeMasters, Inc., a comprehensive arbor-care company founded in 1990 and focused on plant health care and woody plant pathology, serving hundreds of private clients and over 45 Green Industry companies.

In 1994, Jeff established and is President of ARBORWISE, LTD., a leading Midwest consulting firm that provides arboricultural and urban forestry information and support services. An ASCA member since 1993, Jeff is a Registered Consulting Arborist®, Past President of the Indiana Arborist Association, and has served on the ASCA Education Committee, as a peer and business mentor, and as an ASCA conference presenter. Jeff volunteers as the New Haven, Indiana Tree Commissioner.

TreeMasters, Inc.

Free or For Fee?: Cashing in on Talking Green

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Should tree care estimates generate revenue? While many arborists desire to charge for sales calls and site visits, most tree care companies are in the habit of providing “free” estimates. Many tree care professionals will invest an hour or more on a potential jobsite – identifying problems, detailing specifications, even making informal risk-tree assessment – and not charge a fee. This “free” time is wasted when it doesn’t result in a sale. We'll look at the issues, risks and rewards of “free” versus “for-fee” estimates.

Managing Trees in Modern Landscapes

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Modern landscapes and lawns harbor a host of forces which depreciate trees and shrubs. These are not infectious disease or attacking insects, but are “affectious” disease — abiotic agents and actions that annually compromise and cause the death of trees and shrubs worth millions of dollars. This seminar will delve into common abiotic diseases, as well as planting procedures and landscape conditions that can influence tree health. Solutions for repair will be presented and Q&A opportunities will be engaged throughout the session.