Kevin Donnelly

Kevin Donnelly

Kevin has a Bachelor of Science in Horticulture from the University of Illinois Urbana Champaign and did his Graduate work in Natural Resource and Environmental Science at the University of Illinois Urbana Champaign.

Kevin has been committed to the pursuit of horticultural knowledge since 1994. Before joining Midwest Trading, he conducted sustainable crop production research at Ball Horticulture and has experience as a grower, greenhouse consultant and floral designer. As a Horticultural Soil Scientist, Kevin runs the Center for Horticultural Soils Testing and Research where he oversees quality control of mixes, management of raw materials, blend design and technical support. He also conducts research and development of novel components, product development and industry processes. He is also the tour guide for facility tours. Kevin is a Certified Horticulturist through American Society of Horticultural Science and specializes in horticultural soils, product development and data management.

Midwest Trading Horticultural Supplies, Inc.

A Shifting Landscape: Growing Media for Today and Tomorrow

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The growing media you use is a critical part of your success.  In recent years there have been some significant stress on supply chain and material availability that has required adaptation and increased attention on innovation.  We will take a look into where we are now, how to understand what is behind the changes we have seen and where we are going from here.

Navigating Change: What to Expect When Reducing Peat Moss

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The shift away from peat moss carries both challenges and opportunities. Our speaker will guide growers through the intricacies of this transition, addressing key considerations, potential pitfalls, and successful strategies for reducing reliance on peat moss in cultivation. From alternative substrate options to practical implementation techniques, this session equips attendees with the knowledge needed to make informed decisions and optimize growing practices. This session offers invaluable insights to ensure a smooth and successful journey toward a more resilient greenhouse operation.