Promoting Pollinators While Growing Profits

Jan 24 2017 - 3:15pm

As consumer awareness of pollinator issues picks up, how does it affect purchasing decisions at your store?  How can you harness America’s growing interest in this area to provide plants and pollinator friendly products that also add to your bottom line?   During this seminar, you will learn more about consumer perceptions of pollinators and a plethora of ideas to energize buyers!!

Session Track: 


MSU Extension

Rebecca received a Bachelor of Science in Horticulture with emphasis in Landscape Design from Michigan State University in 1983.  She has been serving Michigan as MSU Extension Horticulture Educator since 1987 where she helps the green industry and consumers learn about horticulture, the environment and pesticide safety. 
Finneran teaches and sponsors numerous consumer horticulture programs across the state, is seen frequently on television and is a prolific writer.  Finneran previously served on the Board of Directors for the Grand Rapids based Frederik Meijer Gardens for twelve years and is currently overseeing an urban display garden in Grand Rapids known as the “Grand Ideas Garden” located at MSU Extension. (775 Ball Ave. NE).

Michigan State University

Bridget Behe is currently a Professor of Horticulture at Michigan State University.  She teaches courses on marketing and management for horticulture majors.  Bridget has conducted nearly 100 consumer and market research projects on horticultural products, both edible and ornamental.  She has written more than 500 publications in the trade press and peer-reviewed journals.  In 2013, she was awarded the National Service Award by the Michigan Floral Association, and in 2012 was named the Outstanding Established Teacher in the College of Agriculture.