Leveraging Edibles—Take Back Their Yard!!!

Date/Time: 
Jan 23 2017 - 9:30am

Edibles are the hottest segment of horticulture, growing in solid double digit percentages for independents!! This is no fad, this is now the mainstream, and you need to understand WHY and HOW consumers are seeking and buying so freely, and what THEIR perception is of value. Positioning, selection, packaging, and emotions are ALL a big part of the mix, and consumers want to feel good about what they eat. Look at methods as well as some madness as Lloyd takes you on an amusement park thrill ride of edibles and profits!

Session Track: 
Plants
Retail

Presenter

Peace Tree Farm LLC

President- Peace Tree Farm LLC. Kintnersville. Pa. USDA Certified Organic Wholesale Growers and Propagators of potted herbs, herb liners,and the Garden Geek brand of unique and quirky plants.
1983-present. Clientele includes Longwood Gardens, Chanticleer, Scott Arboretum, Smithsonian, New York Botanical Garden, other botanical gardens across North America and  locally-owned garden centers across the country. Primary forcing partner for exhibitors—Philadelphia Flower Show.
 
Grower of USDA Certified Organic starter plants for farmers, tunnel growers, greenhouses, and market gardens across North America and provides Garden Geek plant liners to growers and retailer across North America
 
Grower of ‘ready-to-eat’ herbs, vegetables and greens for restaurants and their purveyors across PA-NJ-NY 
 
Regular guest on Martha Stewart
 
Selected as US GROWER OF THE YEAR, 2005
Summa cum laude graduate- Delaware Valley University, 1979
 
Graduate School- Cornell University Department or Floriculture and Ornamental Horticulture, completed coursework towards Master of Science degree -August 1981
PRIOR JOB HISTORY:
Assistant to the President-Special Projects. Ball Seed Company-- developed Spark Plug, conducted scheduling research, developed pelleted seed product line, worked with Genesis Seed project, 1981-1983
Member:   AmericanHort, American Begonia Society, Perennial Plant Soc, Garden Writers of       America, DCH Plant Expert, PHS Gold Medal Committee
Penn. Assoc For Sustainable Agriculture, Board of Directors     
Cultivate (AmHort) Education Planning Committee 
AFE Scholarship Committee
             Penn State University—Landisville Advisory Committee
Co-Chair Horticulture, Philadelphia Flower Show
 
Author:  GMPro Magazine, OFA Bulletin, wrote chapters for Ball Red Book on Vegetables and Herbs contributed Herb Chapter to OFA Tips on Growing Bedding Plants (1999), Greenhouse Product News, Greenhouse Grower
 
Cover Features: Greenhouse Grower Magazine, GMPro Magazine, GrowerTalks
 
Speaker: International Floriculture Short Course, Longwood Gardens Professional Gardeners Symposium BPI, Canadian Greenhouse Conf, New England Greenhouse Conference, Southeast Greenhouse Conference (keynote), IGC Show Keynote, Direct Gardening Association, PPA, GWA, Farwest Show, Philadelphia Flower Show,  Hardy Plant Society, many others