Developing a Niche Landscape Business
To set your company apart from the pack, you have to offer something different and attractive – It has to be the best of you, your team, your creativity, and your joy of interaction with your clients. In broad brush strokes, this presentation will address the development of your “brand”, your personal development as a business person as well as your personal development outside of your business.
Of course, good business practices only go so far. We will also address development of your business standards…Quality of work and materials, excellence in customer service, and excellence in artistic and functional installation.
This all comes together through a team with shared values and goals, good internal relationships and communication, and respect for one another’s unique giftings.
The end result is having a job that you love, customers that love you, and a deeply satisfying career.
John DeVore
Formerly in the greater Cincinnati area, John’s firm, DeVore’s Land and Water, is currently located in Citrus County, Florida. For more than 40 years, his specialty has been in the creation of functionally artistic gardens.
As a landscape and garden designer, he strives to bring the healing and restorative power of nature to an accessible level for a homeowner or business, regardless of location or size. As an educator and public speaker, John has trained professionals as well as garden enthusiasts nationally and internationally in design, stone construction and aesthetics, hardscape, water features, Japanese garden principles and horticultural practices.