Dr. Bridget Behe

Michigan State University

Bridget Behe is currently a Professor of Horticulture at Michigan State University.  She teaches courses on marketing and management for horticulture majors.  Bridget has conducted nearly 100 consumer and market research projects on horticultural products, both edible and ornamental.  She has written more than 500 publications in the trade press and peer-reviewed journals.  In 2013, she was awarded the National Service Award by the Michigan Floral Association, and in 2012 was named the Outstanding Established Teacher in the College of Agriculture.


Track: Retail
Jan 24 2017 - 3:15pm

As consumer awareness of pollinator issues picks up, how does it affect purchasing decisions at your store?  How can you harness America’s growing interest in this area to provide plants and pollinator friendly products that also add to your...

Track: Retail
Jan 25 2017 - 8:00am

Consumers are bombarded with so many messages and so many plants, how can we pave the path to purchase? Recent research at Michigan State gives insight as to what consumers see and use in the purchase decision. Bridget will share information to...